Digital Marketing in Aesthetic Medicine

Monday, October 04, 2021 - Starting 3:00 PM (EST - Toronto time)

All presentation details will be available soon...

These days, the vast majority of consumer decisions are made online, and healthcare is no exception. According to Pew Research, 77% of internet users search for medical information and compare services online before booking an appointment with a doctor. And yet a mere 14% of the medical industry’s total advertising spend was allocated towards digital marketing in 2018. This is not only a massive disconnect —it’s a massive opportunity as well.
1) THOUGHT LEADERSHIP Leverage your website by making it a destination for content searches. Post content such as wellness tips, videos, blogs, and much more to make the site valuable and drive traffic and engagement.
2) CONTENT MARKETING Physicians must increase their digital presence if they want to stand out online. Simply put, if people can’t find you online, you’re probably going to have a hard time generating new business and holding onto your existing patients.
3) OUTREACH Instead of newspaper ads or billboards, begin reaching patients through targeted Facebook and social media posts, Google advertising, and pay-per-click strategies.
4) SOCIAL ENGAGEMENT Social media has the ability to inform massive amounts of people of healthcare information.
5) MOBILE FIRST Approximately 79% of consumers are more likely to select a provider who allows them to conduct healthcare interactions online or on a mobile device (Medical Economics).
6) GET FOUND – SEO Determine how websites rank in web searches through engines such as Google, Bing, and Yahoo. According to 2019 data, 97% of web users are seeking health information online and 80% of those click on the top 5 links.
7) QUALITY LANDING PAGES Your search campaign should target all the right keywords, ensuring your ad appears at the top of the search results, reaching active patients who are ready to book an appointment.
8) GOOGLE MY BUSINESS This free service allows medical practices to reach and engage with nearby patients via Google’s Search and Maps functions, offering key information .

Monday, October 04, 2021 - Starting 3:00 PM (EST - Toronto time)

Monday, October 04, 2021 - Starting 3:20 PM (EST - Toronto time)

Date

Oct 04 2021 - Oct 04 2022
Ongoing...

Time

15:00

Speakers

  • Dr. Matteo Vigo
    Dr. Matteo Vigo
    MD, Specialist Plastic Surgeon

    Dr. Matteo Vigo graduated in Milan in 2004 and started his residency period in Ospedale Maggior Borgo Trento in Verona, Plastic Surgery and Burn Unit in 2005. During the years he worked in the Breast Unit Centre in Verona, he developed his skills in breast reconstructive and aesthetic surgery, together with the full spectrum of plastic surgery procedure. His Specialty degree was achieved with a work on “Total Breast reconstruction with Fat in the patient with breast implants”, with the vocation for 70/70 cum laude in 2009. Shortly after receiving his specialty degree he started working in the Aesthetic Surgery field, developing great experience especially in breast surgery, but also liposuction, face and body contouring techniques.

  • Manon Pilon
    Manon Pilon
    President and CEO of Laboratoires Druide® and EuropeLab Laboratory®

    Renowned Author of 2 books entitled: “Anti-Aging the Cure: Based on your Body Type” and “Rajeunir La Cure” and “Decodé L’Autre”, Speaker, International Educator and Medical Spa Consultant with over 35 years of experience in the medical spa industry.
    President and CEO of Laboratoires Druide® and EuropeLab Laboratory®, the largest manufacturer of organic certified (by Ecocert®) skin care and personal care products in North America. VP of Research and Development of the Nelly De Vuyst® Laboratory, Founder of Derme&Co and Owner and CEO of CurAge Med Spa in Montreal.
    Manon Pilon has conducted seminars throughout the world, educating medical specialists, aestheticians, dermatologists and many other medical professionals. Having a specialty in Marketing and Management, Mrs. Pilon has been honored with several awards for achievements in the spa and medical spa field.
    In fact, she was twice the recipient of the “Business Woman of the Year” award by the RAFQ- Réseau des femmes d’affaires du Québec (The Network of Business Women in Quebec). She was also nominated on the list of Who’s Who in New York.
    35 years of industry experience Founder of multiple day spas and medical spas and one private aesthetic school in Montréal Québec, Manon Pilon has dedicated over 35 years in the Aesthetic and Medical Spa industry and continues to extend her advanced clinical and business expertise to professionals around the world.
    She is an invited guest speaker at skin care conferences worldwide, notably in Paris, the USA, London, Tokyo, Hong Kong, Geneva, China, Taiwan, Bangkok, Dubai, Singapore and Sydney. Furthermore, Manon Pilon has been invited as the Master of Ceremony at several International Aesthetics and Medical Spa Conferences.
    Manon Pilon has also hosted a weekly radio show in Montreal called «New Lifestyle with Manon Pilon and Lisa Fuoco» on CJAD 800. Over the years, Manon Pilon has written and published several articles in recognized professional magazines and has been an invited guest on several television and radio shows.
    In October 2016, Manon Pilon acquired the Druide Laboratory®, the largest producer of certified organic cosmetic formulas by ECOCERT® in North America! This GMP (Good Manufacturing Process) certified laboratory now manufactures over 250 products. Manon Pilon works with a team of world-class chemists, researchers, dermatologists pharmacists and aestheticians in order to develop innovative and effective formulas using the latest technological discoveries.
    Manon Pilon continues to share her passion and knowledge through her various educative platforms and altruistic programs. As a motivated and passionate educator and business woman, she continues to inspire and drive innovation in her field.

  • Wendy Lewis
    Wendy Lewis
    Founder & President of Wendy Lewis & Co Ltd Global Aesthetics

    Wendy Lewis is the Founder & President of Wendy Lewis & Co Ltd Global Aesthetics Consultancy since 1997, a marketing communications boutique in New York City specializing in beauty, wellness and aesthetics. Their clients include global brands, healthcare, skincare, medical devices, physician practices, medspas, and start-ups across many categories.
    An award-winning writer, she is theEditor in Chief of Beautyinthebag.com and serves on the Editorial Board of Prime International Anti-Ageing Journal.She alsocontributes to Aesthetic Society News,Practical Dermatology, Modern Aesthetics, and many other publications. Wendy is a frequent speaker, course instructor,andwebinar presenter at conferences in the US and all over the world.
    Her first textbook, Aesthetic Clinic Marketing in the Digital Age (CRC Press)is going into its second edition in 2021.